In 2000 Cornerstone Research
developed XTrends, a ratings analysis tool primarily focused
on generating monthly extrapolations from the Arbitrends
three-month rolling averages.
Today XTrends is one of the
most commonly-used software programs in the radio industry.
XTrends continues to extrapolate Arbitrends in diary
markets, but XTrends is just as big a hit in PPM markets.
In fact, likely more PPM subscribers see their weeklies data
in XTrends than any other software program.*
*Not scientifically proven or
substantiated but we’re pretty dang sure.
ARE YOU ON?
If you haven’t used XTrends
yet, odds are you will! XTrends is radio’s favorite ratings
analysis software. Every major group uses XTrends, most of
them group-wide, including Clear Channel, CBS, Cumulus,
Emmis, Cox, Hubbard, Entercom, Radio One, Greater media,
Lincoln Financial and Bonneville.
What makes XTrends so
popular? ONLY XTrends:
Has a simple, easy to use
Delivers PPM data directly
to the user
extrapolations from Arbitrends rolling averages
Allows you to change
criteria on-the-fly with no reloading
your needs are simple, like getting a top-level view of your
weeklies and/or books, or if you want to go deep and create
quarterly averages, trend intabs by demos, create
hour-by-hour reports or plan growth with a Grid of Pain,
XTrends is the fastest and easiest way to see what’s
happening inside your Nielsen ratings data.