In 2000 Cornerstone Research developed XTrends, a ratings analysis tool primarily focused on generating monthly extrapolations from the Arbitrends three-month rolling averages.

 

Today XTrends is one of the most commonly-used software programs in the radio industry.  XTrends continues to extrapolate Arbitrends in diary markets, but XTrends is just as big a hit in PPM markets.  In fact, likely more PPM subscribers see their weeklies data in XTrends than any other software program.*

 

*Not scientifically proven or substantiated but we’re pretty dang sure.

 

ARE YOU ON?

 

If you haven’t used XTrends yet, odds are you will!  XTrends is radio’s favorite ratings analysis software.  Every major group uses XTrends, most of them group-wide, including Clear Channel, CBS, Cumulus, Emmis, Cox, Hubbard, Entercom, Radio One, Greater media, Lincoln Financial and Bonneville.

 

What makes XTrends so popular?  ONLY XTrends:

  • Has a simple, easy to use interface

  • Delivers PPM data directly to the user

  • Creates monthly extrapolations from Arbitrends rolling averages

  • Allows you to change criteria on-the-fly with no reloading

Whether your needs are simple, like getting a top-level view of your weeklies and/or books, or if you want to go deep and create quarterly averages, trend intabs by demos, create hour-by-hour reports or plan growth with a Grid of Pain, XTrends is the fastest and easiest way to see what’s happening inside your Nielsen ratings data.